Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  11   Issue 02  2021  
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Article Abstract
ENTREPRENEURIAL COMPETENCIES, THE MEDIATING ROLE OF CULTURE AND ITS IMPACT ON S.M.E SUCCESS
Keywords:  Entrepreneurial Competency, Cultural Orientation, Business Performance
PHILIP ASIBU-YARTEY
The Entrepreneurial Competencies of business owners are critical to the success of their businesses. Whilst it is globally expected that developed competencies should lead to increased business performance little or no research has been undertaken to ascertain the impact of entrepreneurial competencies on SME success in Ghana. More so, the mediating role of culture and its potential to enhance or limit the impact of the entrepreneurial competencies on SME's in Ghana are unknown. This research studies the influence of entrepreneurial competencies on the performance of small and medium enterprises by gathering responses from entrepreneurs in Ghana using a questionnaire-based survey. However, this research introduces the concept of cultural orientation and the role it plays in mitigating the impact of entrepreneurial competencies on the success of small and medium enterprises. The study was conducted in the Greater Accra region, the Accra metropolis, Ghana. It was noted from the findings that Ghanaian SME owners exhibit average entrepreneurial competencies. These competencies were partly mitigated by their own cultural orientations as well as the broad cultural orientations of Ghanaians.
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