Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  11   Issue 02  2021  
Article Abstract
Social Media in Public Serving Organizations: Implementation, Diffusion and Adoption of Disruptive Technologies
Keywords:  social media; Web 2.0; government diffusion of innovation; government technology managers
Montressa L.
Social media technology has encouraged decentralized communications by U.S. Federal government agencies. The flexibility and openness of social media is chipping away at the once strict hierarchical ways in which communication has been disseminated to the public by U.S. Federal government agencies. The multiple layers of approvals once needed before communications are shared with the public is lessening because of the accessibility and increased demand of social media outlets. According to a recent Pew study, citizen interactions with government are moving beyond official websites. One third (31%) of online adults use online platforms such as blogs, social networking sites, email, online video, or text messaging to obtain government information. A Presidential directive to Federal government agencies to initiate the use of social media has resulted in very different technology implementation and adoption patterns. This qualitative research sheds light on how government agencies experience the implementation and adoption of social media/Web 2.0 technologies and collaborative technology. This study attempts to identify how attitudes and technology implementation practices influence the sharing of information and user behavior that drives rapid implementation.
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