Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  11   Issue 01  2021  
Article Abstract
Exploring gender differences in work orientations
Keywords:  Work Orientation, Gender, Case Study, Qualitative Inquiry
Heidi Hughes PhD
Despite research, workplace policies, and advances in social thinking, women continue to struggle with balancing the pull between the personal and professional life. This article builds on the understanding of how women interact with their work role. This case study explores the working lives of a small group of women and men in the UK fitness industry to uncover how they negotiate the balance between social, personal, and industry expectations regarding what their work should look like. The study frames these experiences around the 'work', 'career', and 'job' orientation. The study discovers that the men had a clear and articulate 'career' orientation, while the women varied between 'career', 'job', and 'calling'. To explain the differences between the women and men workers, it is suggested that social reference group feedback created tension for each of the women within their own work orientation.
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