Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  8   Issue 6  2018  
Article Abstract
The Impact of New Product Development Capability and Market Orientation on the Firm Performance: A Research in Large Scale Enterprises in Turkey
Keywords:  Source-Based Opinion, New product development capability, Market orientation, High firm performance
S.Begum Ata , Cemal Zehir & Songul Zehir
In this study, resource-based view, new product development capability and market orientation are generally mentioned as harmonizing with the aim of achieving high firm performance. In this context, the new new capability and the market focus on the effects of firm performance were investigated. For this purpose, primarily resource based view, new product development capability and market orientation are explained based on the literature. Subsequently, the relationships between new product development capability, market orientation and firm performance were analysed and the effects on firm performance were investigated. The validity and reliability of the scales used in the research were tested using confirmatory factor analysis procedures with data from 272 business managers. Finally, the structural equation modelling method is used to test the hypothesis. As a result of this study, it has been determined that new product development capability has a positive effect on firm performance and that market orientation has an interim variable role between new product development capabilities and firm performance.
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