Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  6   Issue 09  2017  
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Article Abstract
Instigating the Permanent Change of Business Models
Keywords:  Ambidexterity, change management, complexity, innovation of business models, iterative approach, productive disquiet, turn map
Frank Wippermann
Usually, business models are the result of a fully completed change process cycle to summarize the functioning and the orientation of an organization. If those business models themselves are changed within complex situations, you will have to consider that planned, systematic, and well mapped-out actions are inappropriate. Concerning the innovations of business models, iterative solutions should be taken into account instead. By means of such iterative solutions in conjunction with structured and flexible actions, the business model will be recharged. The 'turn map' offers such a procedure model by (a) alternating in a structured way between opening and closing phases ("ambidexterity") and where (b) the change process does not obey a predictable course of a phase, but will be defined only by an analysis of the present situation in an iterative manner ("validated learning").
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