Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  6   Issue 09  2017  
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Article Abstract
Chipotle Mexican Grill Cooperating to the Development of Smart Cities
Keywords:  Sustainable development; Innovation; Strategy
Wilciney J. VILLAN
The main goal of this study is to identify actions of a food company released to the market, which corroborated to the development of smart cities. This subject addresses topics related with environmental sustainability, sustainable innovation and living labs. Data derive from the website of a Brazilian magazine. Choosing this means of communication derives from its informational contribution and from the emergency of this subject in the Brazilian context. The research pointed 155 news related to the object of study. Eight percent of the news found is relevant to the study and they show that the company studied is an important actor for contributing with the development of smart cities and their strategy of sustainable innovation is significant to this contribution.
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