Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  6   Issue 6  2016  
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Article Abstract
Exploring the Differences that Communication Medium has on Perception of Leadership Style: Does Communication Medium Affect the Leadership Rating of the Leader?
Keywords:  Leadership, communication medium, gender, social media, performance, modesty
Ronald Bruce O’Neal, Ph.D. , Mark Green, Ph.D. , Esther Gergen, Ph.D. and Yu Sun, Ph.D.
The primary focus of this quasi-experiment was to analyze differences in leadership ratings for leaders that communicate through different mediums (traditional, email, and social media). Participants were a heterogeneous mix of 352 individuals from the researcher's social network from various backgrounds, education levels, and familiarity with technology. The primary instrument used was a modified version GLOBE Leader Attributes and Behavior Questionnaire (House, Hanges, Ruiz-Quintanilla, Dorfman, Javidan, & Dickson, 2004)-officially titled GLOBE Project (Global Leadership and Organizational Effectiveness Project) Form Alpha, 2006-and GLOBE based on Hofstead's work on cultural dimensions of leadership (1980). This study will serve to contribute to the body of knowledge in leader communication and the effects of medium on the perception of leadership traits.
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