Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  5   Issue 9  2016  
Article Abstract
The Scientific Production Exploring Innovation as Competitive Strategy
Keywords:  Publications; Studies; Competitiveness; Competitive Advantage
Wilciney José VILLAN , Silvio Bitencourt da SILVA and Sílvio Parodio Oliveira CAMILO
In the recent years, studies in the field of strategy are aligning to other fields of knowledge. In this sense, the present study intends, from the summary review of literature, to analyze the scientific production in the country that explores innovation as a strategy in studies presented in ANPAD (Brazilian Association of Postgraduate and Research in Management) events. By means of bibliometric strategy, features of researches publicized in EnANPADs, 3Es and Symposium, from 2002 to 2013, were analyzed. Results show that the production that attaches strategy and innovation is not yet significant. There is a balanced division in the studies identified, emphasizing the emerging and deliberate strategy. This approach is mostly at business level and uniformly presented concerning the adoption of one of the "generic strategies". Emphasis is given to the function "research and development". There is no features of an essential competence related to the innovation and technology element. The studies analyzed did not show an interaction level between schools in such a way that researchers work through a solid network, that is, there is an inexpressive density in relationships. The authors did not identify centrality in the interactions, much less substantive schools in such a way as to be more influent in a given derived line of integration between strategy and innovation. This shows that innovation as a strategy, in Brazil, still is a field to explore, theoretically or theoretical-empirically.
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