Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  5   Issue 9  2016  
Article Abstract
The Relationship between the List of Values and Consumer Decision Making Styles in the Context of Clothing Products
Keywords:  List of Values, Consumer Decision Making Styles, Consumer Style Inventory, CSI, LOV
Kadri Gokhan YILMAZ , Aybegum GUNGORDU and Tuba YUMUSAK
The purpose of this study is to measure the relationship between list of values and consumers' decision making styles. We drew on Sproles and Kendall (1986)'s CSI scale and Kahle, Liu and Watkins (1992)'s LOV scale. We carried out surveys on 375 undergraduate students. We used reliability analysis, exploratory factor analysis, confirmatory factor analysis, Pearson correlation analysis and simple linear regression analysis. In conclusion, we found that there is a significant and positive relationship between some values and some consumer decision making styles.
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