Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  4   Issue 4  2014  
Article Abstract
The Panorama of Innovation in Brazil: Local Dynamic and Business Behaviour
Keywords:  innovation, local dynamic, business behaviour
Hugo Ferreira Braga Tadeu , Jersone Tasso Moreira Silva, Uri Abelson Alanati
Various studies on innovation practices worldwide have provided evidence of the increased investments in research and development (R&D), of partnerships between universities and companies. Nevertheless, it can be perceived that in spite of the increase of investments in innovation in Brazil being similar to that in the rest of the world, the development of new business, technological, products and services models is still a long way from the demands of the market. In this sense, this study has the objective of replying to the following questions: (i) what does a review of the literature tell us about the panorama of innovation in Brazil? And (ii) what is the local dynamic and the business behaviour? To answer these 2 (two) questions, innovation in the Brazilian context is analyzed through the research conducted by General Electric (GE), Insead and data from the Innovation and Entrepreneurship Centre of the Fundacao Dom Cabral. The methodology proposed is qualitative, the result of research from the above-cited sources. It is suggested that the Brazilian business dynamic for innovation still takes us back to the improvement in current products and services, the development of new business solutions still being encountered at a basic level, as the pressure for short-term results has been considerable. The present study may be broken down into new publications for various sectors of interest to the economy and with distinct results.
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