Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  3   Issue 12  2014  
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Article Abstract
Tourists perceive marketing deception through the promotional mix
Keywords:  deception, tourist perception, travel and tourism companies
Abdullah Hersh and khalil aladwan
This study comes to identify the range of tourist's perception to marketing deception which practices from travel and tourism companies operating in Jordan through the promotional mix elements that include ( advertising , propaganda , sales promotion , public relations , personal selling ) . And know how tourists accept this deception when they make tour , and the study results , There is a strong relationship has a statistical significance between of each promotional mix elements (advertising , sales promotion , personal selling ) and the tourist's perception of marketing deception, .and There is a weak relationship has a statistical significance between the variable of public relations and the tourist's perception of marketing deception . and There is a medium relationship has a statistical significance differences between the variable of propaganda and the tourist's perception of marketing deception . Finally There were differences have a statistical significance in the impact of all promotional mix elements to the tourist's perception of marketing deception, according to the variation of each of ( sex, age , educational level, income average ).
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