| A Cultural Content Analysis on the Websites of Turkish Companies |
| Keywords: Web Sites, Cultural Values, Content Analysis. |
| Melek ÇETİNKAYA |
| Websites provide a positive impact on both firms' access to large customer masses and on their performance and profitability, by easing the distribution, promotion, sales and marketing of services/products. Having websites is a necessity for the businesses today. A large number of studies were conducted in the recent years about the influence of the culture concept on the designs of websites; however most of these studies include countries that represent the Western culture. The purpose of this study is to stress the importance of cultural values in website designs in terms of managerial applications, and to review to what extend the websites of businesses in Turkey reflect the cultural values of Turkish culture. In order to realize this purpose, cultural content analyses were conducted for the websites of first 250 businesses of Turkey in Fortune list, by using Hofstede's cultural dimensions. |
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