Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  3   Issue 7  2014  
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Article Abstract
Modeling attitude towards organic foods: A research on adolescents
Keywords:  Organic Product, Consumer, Consumption of Organic Products, Attitude, Behavior, Structural Equation Modeling
Assoc. Prof. Dr. Mehmet MARANGOZ , Prof Dr. H. Mustafa PAKSOY , Assoc. Prof. Dr. Sadettin PAKSOY , Res. Assist. Mehmet ÖZÇALICI and Res. Assist. Hale ÇELİKKAN
The demand of organic products as well as trade volume is increasing. The most important factor on the increased production and consumption of organic products is the change in consumer preferences. Because today's teenagers will become buyers of organic foods in a near future, their perception is important for marketers. The purpose of this study is to model the factors affecting consumer attitudes and behaviors towards organic products.. In this context, the attitudes of age group of 12-19 is modeled through Structural Equation Modeling with using self-identity, health consciousness and food safety concern measurements. A self-managed survey implemented at region of Turkey to 845 adolescents. According to the results of the study, health consciousness has the highest impact on the attitude towards organic products among examined variables.
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