Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  3   Issue 3  2013  
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Article Abstract
Social Image Concept
Keywords:  social image, image power, image management, economic purpose
CARMEN ELENA ANDRESOI (PEAGU) and OPREA-VALENTIN BUŞU
The study falls within image management and seeks to identify the major criteria for the articulation of a robust and rigorous concept of social image, in order to reveal with it the principal power circuits within an organization. It emerges that the image is a tool in the humanities, in the exact sciences and in art. The socio-cultural environment, the political system, the level of development determines the accordance of a privileged place in the production and study of some images, such as those of power. Analyzing the imagery layering in the historical consciousness, we concluded that the social energy that powers the perpetuation of these images and gives vitality and strength is Power.
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