Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  3   Issue 3  2013  
Article Abstract
Social Image and Brand Image of Organization
Keywords:  social image, brand image, image management, economic purpose
The study starts from two facts: that the social image is an elusive concept and that the imprecision of this concept determines an unclear, confusing, contradictory relationship between social image and branding. The research seeks to clarify the concept of social image joints and put in operational relationship between social image and brand image. It appears that the image: a) consists of symbolic elements and material elements; b) establishes the boundary between perception and expectation horizon; c) generates trends, attitudes and preferences. Brand image is the kind of social image that defines specific economic purpose organizations. Brand image has only organizations in economics, finance, and trade. In branding material elements prevail over symbolic elements.
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