Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  2   Issue 10  2013  
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Article Abstract
Destination Image on the Web: Evaluation of Pernambuco’s Official Tourism Destination Websites
Keywords:  Pernambuco, Image. Tourist destinations, Websites, Tourism, Brazil
Salomão Alencar de Farias, Edvan Cruz Aguiar , Michelle Helena Kovacs and Francisco Vicente Sales Melo
The main objective of this article is to analyze the destination image construct. More specifically on how the destination website, as a virtual place where the potential tourist can experience some attributes of the tourism service, search for information and get to know a place in a better way, may influence a destination image. To do so first is presented a literature review on destination image, how this construct relates to the use of websites and how it has been measured. Secondly, a case in Brazil was investigated: the state of Pernambuco official websites. The results indicated that the websites combine, not in a well balanced way, both functional and aesthetics characteristics. Destinations compete globally and the web seems to be the most effective instrument to target a broad audience without boundaries. The case here studied, the destination websites from Pernambuco, Brazil, offers the possibility to envision a way to understand how a website can contribute to the image construction or positioning. This paper shows a methodology that can be applied to different websites as a way to evaluate their effectiveness and to a better site design with the balance of functional and aesthetics components.
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