Business Management Dynamics

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ISSN: 2047-7031

bmd Business and Management Dynamics bmd
ISSN: 2047-7031  
Volume  2   Issue 10  2013  
Article Abstract
Detrimental Effects of Marketing Practices on Consumers’ Buying Behaviors
Keywords:  Detrimental Marketing Practices, Consumer Buying Behavior, Marketing Dilemma, Advertising, Consumer Rights
Hanan Iftekhar , Arslan Ayub , Adeel Razzaq and Muhammad Salman Aslam
Marketing practices are important for organizations to promote their products and deliver solutions to the consumers. They are bound to make an effective contribution towards society while satisfying the needs of the consumers by delivering product and services. Yet if the marketing practices turn detrimental to the noble cause stated above, the situation worsens and Consumers are at losing end. This piece of writing is an effort by the author to point out such practices and encourage discussion as how to curb the impacts of such detrimental practices and maintain the balance among the stakeholders especially the consumers. In recent times, such marketing practices are being used on large scale and the element of materialism has added fuel to fire as the organizations in order to beat the competition; tend to go beyond the limit where ethical standards are sacrificed. The paper is based on extensive literature review and discusses in depth the historical perspective on the issue.
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